PP&Co brings the community together each year for an annual financial forum they call Perfect Pairings. With fine food, drinks and a special guest speaker, they celebrate the economic year that has passed, and forecast what’s to come in the future.
For this special event, their standard email newsletter just won’t cut it. So for the past few years, I’ve had the pleasure of designing a special invitation, built in HTML and sent out through their Mailchimp account. The design has varied over the years, with earlier designs utilizing traditional fall colors and swooping shapes to define the content areas and call to action. This past year we went with a more modern approach, including a fresh new color palette and streamlined layout. But the constant element – wine – is always front and center. In California, you can’t have it any other way.