PP&Co came to me needing focused marketing pieces for four specific groups within their organization – Construction, Real Estate, International Tax and Non-Profit. The wanted a cohesive look, yet each one page flyer had to have individualized content and imagery to target the different demographics of each group. We were after big impact imagery, using one large image as the driving force behind each piece. The photography not only supported the target group, but the underlying mantra of PP&Co – “Our Focus. Your Freedom.” These flyers were also redesigned in a portrait layout to give them enhanced flexibility.