Special events call for special digital marketing.
So PP&CO asked me to create something completely different than the normal HTML email design template that goes out to their mailing list each month. Since their event was a Shoot Out and BBQ Dinner, we went all in with the western theme, pulling in design cues from vintage signage with pops of color inspired by Southwestern designs – something you might see on a Pendleton blanket. The typography supported the theme as well, tied together in a modern, easy to read layout. Since this HTML email was image driven, we didn’t have to worry about display issues among email clients as much as we usually do. But we made sure all images had proper ALT tags to convey the message as a backup plan. And because we started off the design as a full size high resolution file, we were able to create a version that PP&CO could use for printed promotional pieces as well.