Bear Electrical Solutions (BES) came to me as a startup company in need of a website that would give them instant credibility with a professional look, while showcasing their services in a way that would set them apart from their competitors. Because they also wanted to be able to manage the content themselves and add to it via blog posts in the future, I decided to customize a WordPress theme for them. Seeing as they deal with lighting in a variety of capacities, we decided to go opposite of the traditional dark text on a light background, making the site look lit up. By using a powerful fixed background image and playing with semi-transparent shapes on top, I was able to add depth and interest, while keeping the site easy to read and navigate. The client has full control of the site, and can easily edit, add and remove content quickly and easily.